Car insurance isn’t something that occupies any mindspace, except when it is almost renewal time, and even then it is just a task to be ticked off one’s list. Which is why most car owners either don’t compare car insurance options before buying, or do so hastily, leading to over-paying for coverage that’s not the best value for their needs. There’s low urgency and no tangible penalty in the moment, which dilutes motivation to compare and make a smarter purchase.

PolicyBazaar needed to make the benefit of comparison feel culturally relevant, instantly understood, and socially meaningful. So, that’s exactly what we did. We translated the functional advantage of comparing insurance into a cultural/social insight. Which is that people don’t want to be seen as foolish or made fun of for an avoidable mistake. The risk wasn’t just financial. It was social embarrassment and loss of smart-decision identity. Using Kapil Sharma’s comic persona, the campaign leverages a visual metaphor. A Zebra, who is exposed as a Gadha (Donkey) in reality, since it didn’t compare policies on PolicyBazaar and save money. The humor anchors the financial benefit in a memorable, shareable social judgment by portraying something audiences don’t want to be.

Thus, the campaign reframes the act of comparing car insurance from a dull task into a smart choice that preserves dignity, and positions PolicyBazaar as the smart consumer’s tool of choice for simple, savvy financial decisions.