Most young professionals today live in a rush — jumping from office hours to after-hours without a pause, yet obsessing over looking effortlessly put-together. Philips wanted its garment steamer to become their go-to fix — but the product was still seen as something older households used, not the younger TG that cares about creases as much as careers.

So we hijacked the most high-pressure, look-your-best day of the year: Valentine’s Day, which in 2025 conveniently landed on a Friday. At WorldMark Gurgaon — the city’s biggest office-plus-hangout hub — we set up the Philips Steam It Up Booth, a stop-and-steam pit-stop for anyone heading straight from work to a date. Overcoats, shirts, dresses, party tops — people walked in as RED FLAGS and walked out date-ready GREEN FLAGS in minutes. An emcee drove crowd engagement, running fun Red Flag vs Green Flag games that tied back to grooming, confidence, and crease-free outfits.

A functional demo turned into a cultural moment. A utility product became a pre-date essential. And the Philips garment steamer earned the one thing it needed most: relevance with the young, fashion-sharp, time-poor Indian.