Philips wanted to drive both excitement and value across its Home Living portfolio, especially at a time when consumers are flooded with festival deals and lookalike offers. They needed a campaign that didn’t just talk discounts, but created delight; the kind that makes buyers feel rewarded instantly, and lucky continuously.

So we built a campaign around a simple, irresistible truth: with Philips, every purchase can spark a little more joy. Introducing Sone Pe Suhaga, a month-long celebration where every customer received an assured gift with their Philips product, and also entered a rolling lottery for gold coins. The mechanism was built for maximum thrill. Buy once and your name stays in the draw for all 30 days. Every hour brought 8 new winners, and even if you didn’t win in Hour 1, Hour 200 could still be yours. That promise of “still in the game” created retention, repeat visits, and true word-of-mouth.

From the name to the visual world to the entire offline suite - posters, danglers, in-store messaging, mall media and a high-impact 10-second film, we built a campaign that celebrated Philips’ quality products while delivering the perfect festive truth: value on top of value. Truly… Sone Pe Suhaga.