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#AlwaysRestless ⇄ #WeAreMagiccircle ⇄

September 2024

The Joyful Journey to "Happily Ever After"

Brand

Hilton Hotels

Campaign

For The Stay

Our Role

Campaign Strategy, Insight Mining, Scriptwriting, Film, Wedding Album Photoshoot

Indian weddings are unforgettable.

But for the people actually getting married? They’re usually unforgettable for the wrong reasons.


From coordinating relatives to managing rituals, fixing last-minute chaos and worrying about guests, Indian brides and grooms spend their own wedding doing everything - except enjoying it.


That’s the tension Hilton wanted to solve.


Hilton’s wedding ambassadors exist for one reason: to handle every detail so the couple can focus on just one thing - being present in the moment. Our task was to make this role feel not functional, but powerful. Not like help. Like control.


Because when Hilton handles the stay, the couple handles the moment.


To complete the world, we also crafted a full wedding album photoshoot, turning the campaign into something that felt less like advertising and more like memories already lived.

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