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When Sidhu’s Shayari Met Pant’s Swag
Brand
Goibibo
Campaign
Hotel Deals Ka Asli Guru
Our Role
Campaign Planning, Strategy, Cultural Concepting, Celebrity Pairing, Ideation, Scriptwriting, Print & Digital Design
Goibibo wanted to dominate the hotel-deals conversation. But in a category overflowing with claims, discounts weren’t enough. What they needed was a cultural moment, something unexpected that would make people stop scrolling and pay attention. That’s where the idea of bringing Navjot Singh Sidhu and Rishabh Pant together came in - a crossover so unlikely, it created instant curiosity.
Two generations. Two fanbases. Two completely different energies. And the one thing they could bond over? Rather, banter over? A better hotel deal on Goibibo.
We built the campaign around this chemistry. Scripts were crafted as playful face-offs – Sidhu Paaji in full poetic swag, and Pant in full mischievous Gen-Z energy, shutting his deal down in seconds. The films thrive on contrasts, comebacks, and the now-iconic “No gaali, thoko taali!”
From poolside showdowns to balcony mic-drops, the campaign became a collision of fandoms in the comment section.
